But before you dive into fonts and color codes, you should ask yourself: What do you really want to achieve? A redesign is not just about renovating for the sake of appearance, but about developing a website that supports your goals, whether it's more customers, a clearer brand or a better user experience . We'll take you through the most important things to think about before you get started.
In short:
- A redesign should always have a clear purpose – such as bringing more customers or strengthening the brand.
- Poor user experience, low conversion or outdated design are clear signs that it's time to make changes.
- You need to understand who your users are, what they need, and what prevents them from doing what you want.
- A good plan, clear structure and relevant content are just as important as fonts and colors.
- Fjellvann offers redesign of both small and large websites - from idea and strategy to finished solution.
Why redesign the website?
When companies choose to redesign their website, it is usually for reasons that go deeper than just the visual:
- Improved user experience: If your website is cluttered or difficult to navigate, you’ll lose users before they even realize what you’re offering. A redesign gives you the chance to simplify the journey – making it easier to understand, act on, and contact.
- Increased conversion rate: Do you have many visits but few inquiries? Then it is often the structure or content that is failing. Redesign gives you the opportunity to make targeted changes that turn more of your visitors into customers.
Read also: CRO – how to convert visitors into customers - Better SEO : If your website is slow, not mobile-friendly, or technically outdated, it will quickly lose visibility in organic search. A redesign gives you the opportunity to clean up technical debt and build a modern solution that both Google and your users will like.
- Modern design: Your website’s first impression is crucial to your conversion rate, and an outdated design can give the impression that your business is lagging behind. A visual boost signals that you are current, relevant, and trustworthy.
Also read: How to create an engaging and user-friendly website design? - New needs and goals: Perhaps you have expanded your service offering, gained a new target audience, or launched a new visual profile ? When your website no longer reflects who you are today, it's time for an update.
Read also: How to create a visual identity that matches your business
What should you consider before redesigning?
A redesign starts with insight. Here's what you should consider before you get started:
- What do you want to achieve? Set clear goals. Do you want a website that gives a more professional impression? More inquiries? Simplify navigation? Without clear goals, it will be difficult to assess whether the redesign is actually working.
- Who are you building your website for? Understand who your users are and what they need. What are they searching for, what annoys them today, and what will make their journey easier?
- What works and what doesn't? Review today's website with both data and a critical eye. Which pages get traffic but don't convert? What do people click on – and where do they drop off? Here, analytics tools are your best friends.
- What are your competitors doing? You shouldn't copy them, but it's a good idea to see what they do well (and poorly). Maybe they've solved a need you haven't thought of?
- What kind of structure and content do you need? Clarify which pages are needed, how the content will be organized, and whether anything needs to be rewritten or removed. Remember that design can never save bad content.
- Do you have a plan for the process itself? Who will contribute? What is the timeline? What is the budget? And how do you handle input and changes along the way?
What does a redesign entail?
In some cases it's about small adjustments, in other cases it's about a complete overhaul. Here are some typical steps we take in redesign projects:
- Tighten up the structure: Perhaps the website has grown a little out of control over time. We simplify, clean up, and make the content more logical to navigate.
- Improve microinteractions: Small things like button placement, moving graphical elements, and clear feedback on actions can have a big impact on the user experience.
- Create new modules and components: Do you need a reference section, a filterable product gallery, or a flexible FAQ? We build what you actually need – and cut what you don't.
- Replace old technical solutions: Heavy plugins, outdated tools, or solutions that make maintenance unnecessarily cumbersome are replaced with modern and efficient alternatives.
- Ensure greater flexibility: Maybe you want to be able to edit more yourself. Then we make sure the site is easy to update – without you needing to be a developer.
Don't forget this after relaunch!
Even though your new website is now launched and looks great, you're not quite there yet. Here are three important steps to ensure that you actually get the impact of your redesign:
- Measure your results : Keep track of the numbers for the goals you've set. Has the conversion rate increased? Are there more inquiries? Is the bounce rate lower? Compare with previous numbers to see if your results are improving.
- Evaluate and adjust : Use the insights you gain to improve. Maybe some text needs to be tightened up, or a button should be moved? Don't be afraid to test and optimize further.
- Regular maintenance : A website needs to be maintained to function well over time. Make sure the content is kept up to date, that links work, and that the systems behind it are secure and technically up to date.
Also read : Why is website maintenance important?
Let us help you redesign your website
A redesign is more than a new suit – it's an investment in how you are perceived by potential customers, in an era where the buying journey often starts with an online search and the website is your most important seller.
Are you wondering what redesign might look like in practice? See how we worked on redesign for Maria Mena and the result here!
At Fjellvann, we build websites that create strong first impressions, build trust, and make it easy for people to take the next step – with you, rather than your competitors.