Guest post: The post is written by Mathias Moe of DinTekstforfatter.no. Din Tekstforfatter often delivers tailor-made texts for websites to increase search engine visibility and conversion.
Fjellvann has used Din Tekstforfatter to deliver text to our customers.
What do you want to achieve?
If you hire a copywriter to write content for your website, you can expect quality content first and foremost. Good linguistic fluency is important when sharing texts on your website, whether they are blog posts or product descriptions.
A copywriter will also be able to make your website more visible in Google and ensure that a greater proportion of visitors to your site convert.
High linguistic quality
Do you struggle with wording or feel unsure about spelling and grammar? Then a copywriter is a good idea. A copywriting agency ensures that the texts you share on your website are well-written and free of embarrassing typos. Even if you feel that you have good control over your copywriting on a daily basis, that doesn't mean that the quality is top notch. For example, many people have typos they are unaware of or struggle with idiosyncratic writing.
Engaging content
Just as important as linguistic quality is the content of the text itself. For your target audience to be convinced by the content on your website, the texts must be engaging and interesting.
For example, a copywriter can help you with content for content marketing or inbound marketing. This helps to engage potential customers with educational and exciting text content.
Product descriptions and category texts on your website should also be informative and user-friendly. This increases the chance that the customer will choose to shop with you!
How much does it cost to create a website and use a copywriter?
There are many variables, but we've created a simple calculator that can give you a good idea.
SEO - become more visible in Google!
The copywriter can also make your website more visible in search engines such as Google. How? By using search engine optimization (SEO)! This is important to consider if you want more traffic to your website.
SEO text often contains relevant keywords that your target audience searches for when looking for products you offer. A copywriter will make sure to weave these keywords into your text in a natural way.
The copywriter can also perform other SEO measures in the texts you receive. For example, this may involve creating selling meta descriptions and titles. It is also important that the text has a certain structure with descriptive headings and subheadings.
Does it feel scary to hand over the text to someone else?
Some companies prefer to write the texts to be published on their website themselves. This is understandable, as you may rely more on yourself and your own skills.
Entrusting content for your company's website to someone else can seem risky and unwise. After all, the copywriter can't possibly have the necessary knowledge and insight into your industry.
Even if you're skeptical about getting help, it's worth giving it a try if your website has a low conversion rate or few visitors. This indicates that you are not writing the texts in an optimal way on your own.
Also remember that a copywriter has extensive experience of writing for companies in all kinds of industries. They will always familiarize themselves with your field of expertise and do the necessary research beforehand. This means you can feel confident that the text has good professional content.
Comment from Fjellvann: This is exactly what we have struggled with that many customers have thought before working with a copywriter. However, the feedback has been nothing but positive.
How can a copywriter take care of your company's personality?
When you first start outsourcing copywriting, you may worry that the writer won't reflect your company's uniqueness and personality.
However, the copywriter will always ensure that the texts are adapted to your company's distinctive character and brand. He or she will be inspired by your website and previous texts to ensure that your company's profile is maintained.
Interviews can also be conducted, for example, if you want a further in-depth look at the writer. There are many good techniques here.
Why you shouldn't write on your own
It's easy to become blind to your own weaknesses. This is also true when it comes to writing. It's also easy to write text content for your own website automatically, without putting much thought into the work.
Whether you struggle with phrasing, spelling, punctuation or inspiration, this can result in texts not reaching their full potential. Your text content may appear unengaging to the reader, making it difficult to convey a message.
Few people have the skills and patience needed to create SEO-friendly texts. This is not necessarily because you are a bad writer, but because you simply lack the necessary knowledge.
Creating good content is also time-consuming, something many business owners are not prepared for. Since you most likely have many other important tasks to take care of, it's easy for text content to become a low priority.
You can try Your Copywriter for free today
If you're struggling with low conversion rates and few visitors to your company's website, the text content on your site is probably not of good enough quality.
A copywriter can help you with writing, translations and SEO. This way, you can attract more visitors to your site and make more sales at the same time.
It may feel scary to leave the writing to someone else. However, it's important to remember that a copywriter ensures that your company's soul and personality shine through in the text. The writer is also familiar with your field of expertise.