Knowledge bank

Technical term

Here you will find a brief explanation of various technical terms that can sometimes be confusing or unclear.

What is a landing page?

The definition of a landing page is a mess. We'll try to give you the answer you need.

What is CRM?

Customer relationship management, better known as CRM (Customer Relationship Management), is a system that is essential for building strong and lasting relationships with customers.

What is a domain?

A term that often comes up when we talk about websites and URLs is "domain". But what exactly is a domain?

What is server hosting?

Server hosting is not the same as web hosting or web hosting, although there are fine lines where they overlap. We'll try to explain as best we can.

What is hosting?

Hosting, or web hosting, is the most appropriate area for us to focus on. Hosting is simply the act of "hosting" a server on your premises. This means that you have a server park where you "host" or have several servers for yourself or various customers.

What is CSS?

To get to the point, CSS is something as "simple" as a type of code that helps to control how digital elements, usually on websites, should look visually.

What is user experience (UX)?

User experience, UX (User Experience), usability, etc., the meaning is in the name. You're probably not wondering what user experience is, but why it's important and what you can do about it.

IP address

You may have seen that IP addresses consist of numbers and periods? But if you're like most people, you're probably wondering what that means! Let us help you understand.


Have you ever wondered how people manage and update websites without having to code everything from scratch? Well, that's where Content Management System (CMS) comes in!


If you've ever used a food delivery app, shared content on social media or used other digital services, you've probably come into contact with API without realizing it.


In short, a blog is a website (also known as a blogging platform) where a person, known as a blogger, shares their thoughts, experiences, interests and knowledge on various topics.


When people search for something online, they want quick and relevant results. And that's where SEO comes in!


You may have noticed that many websites start with "https" instead of just "http". The little letter "s" stands for "security", and that's because of the SSL certificate! But what exactly is this mysterious certificate and why is it so important?


Have you ever been faced with an annoying error message when trying to access a website? You know, that page that pops up and says "404 - Page not found". What on earth does that actually mean?


A backlink is a link from another website to your own. Think of it as a kind of recommendation or recognition from another website to your own. Search engines like Google use backlinks as one of several factors to assess the quality and relevance of a website.

What is meta data?

If you've ever wondered how the internet knows "what's what", you may have come across the word: metadata.

What is sitemap?

Have you ever wondered how search engines like Google navigate through your website and find all the important pages? This is where a sitemap (or xml sitemap as it's also called) comes in!

What is conversion?

Have you ever wondered what people mean when they talk about "conversion" or "conversion rate"? If so, you're in the right place. Let me break it down for you!

What is a web browser?

Are you familiar with Chrome, Safari or Edge? They are all examples of browsers that allow you to explore content on the internet. But how does it work?

What is an icon?

An icon is described as a simple visual symbol, but is much more than that. Why does it play an important role in our communication? Explore the concept here!

What is a DNS server?

A DNS server helps translate website addresses into IP addresses so that computers can find and view websites quickly and easily.

What is a pixel?

A pixel is the smallest unit in an image. They are often referred to as picture elements or pixels. But what is the purpose of pixels?

What is coding?

Coding gives you the ability to communicate with a computer, to make it perform specific actions. Let me break it down for you!

What is a brand?

A brand is what makes your product or service unique compared to others. Explore what a brand really means for your business!

What is a brand?

A trademark is a name, logo or other characteristic that allows others to recognize your brand. What distinguishes a trademark from a brand?

What is visual identity?

Visual identity is about having a coherent and recognizable visual expression for your business. Read more about why a company should have it?

What is UI design?

UI design focuses on the visual design of the user interface, such as layout, appearance and other visual elements. Learn more about UI design here!

What is prototyping?

Prototyping is used to test and improve product ideas before launch, saving time and reducing risk. But why should you prototype?

What is service design?

Service design is about improving services with users' needs at the center. Read about the significant benefits of working with it!

What is redesign?

Redesign improves and changes the existing, to adapt to user needs and trends. Discover how redesign brings new life to your business!

What is accessibility?

Universal design is the key to creating user-friendly solutions and environments for all people, regardless of background or disability. Let's explain what it means and why it's so important.

What is WCAG?

WCAG is an important part of accessibility, ensuring that digital content is accessible to everyone. Let's take a closer look at what it is and bring up some examples!

What is aesthetics?

The term aesthetics is used to describe what we experience through our senses. Learn more about aesthetics here!

What is an illustration?

Illustrations are something we see every day, whether at home, on the bus, in the books we read or on social media. But what does the term "illustration" actually mean?

What are infographics?

Infographics are an effective way to convey meaningful information. Let's explore the concept further and how you can create infographics.

What is typography?

Typography is about more than just a few letters in a text. Let's take a closer look at what typography is and its importance!

What is a concept?

A concept is a term most people can relate to, but what does it actually mean? Let us tell you about concepts.

What is a design manual?

The design manual helps to ensure a consistent visual identity for your business. Let us explain what it is and why a design manual is so important!

What is profiling?

Branding is a long-term strategy for companies that want to establish a solid brand. But what does it mean? Read more about branding here!

What is branding?

Branding is about strengthening your company's reputation, making it easy for people to choose you. Read more about branding here!

What is graphic design?

Graphic design is a form of visual communication, where elements are combined to create a coherent expression. Learn more about graphic design here!

What is visual communication?

Visual communication conveys information through visual elements. It is an effective form of communication. Learn more about the term here!

What is visualization?

Visualization is a technique for visually representing your idea or concept to others. Let us tell you more about visualization!

Some of the customers we've worked with

Nor Omega
Maria Mena
Norwegian Public Roads Administration
Telenor Arena
Lifeline Care
Eldorado E-sport
Nor Omega
Maria Mena
Norwegian Public Roads Administration
Telenor Arena
Lifeline Care
Eldorado E-sport