What is a visual profile?

A visual profile is the very foundation of the brand and serves as a kind of branding guide. The logo, colors, illustrations and typography are all graphic elements that help define the company's visual identity. The aim of a visual profile is to communicate the company's values and personality. There should be a common thread across digital surfaces that clearly communicates who the company is and what it stands for.

What characterizes a good visual profile?

What characterizes a good visual profile is that it is unique and relevant. With a timeless design that clearly communicates the brand's values and builds trust with the target audience.

Read also: Good design creates results!

DNB is a good example of a Norwegian brand that has a good visual profile. They are characterized, among other things, by their consistent use of the colors blue-green, which symbolizes reliability and sustainability. It's a good fit for the financial sector, which is no coincidence, but carefully thought out and planned. If you visit DNB online, Instagram or Facebook, you'll find the same typography and colors. It reflects who they are, what they stand for, and makes their values stand out as a brand.

Why work with the visual profile?

You should work on strengthening your company's visual profile based on these factors:

• Recognition: That customers can easily recognize the company among competitors.
• Values and identity: The visual profile expresses the core values of the company.
• Building trust and credibility: Gives a sense of seriousness and reliability, and is important for building customer loyalty.
• Competitive advantage: Helps to differentiate your business from your competitors
• Marketing: When visuals are consistent across surfaces, it's easier to create engaging content that resonates with your target audience.