What is visual communication?
You see it everywhere - signs at the airport, banners at the train station or in a presentation at work. Find out what visual communication is and how it works!
Visual communication is the dissemination of information through visual elements such as images, videos or GIFs. The information you convey can be anything from ideas and concepts, to campaigns and professional input. The goal of visual communication is to convey a message by creating an effective form of communication using visual means.
Visual communication can be, among other things:
- Videos and images
- Fuel cart
- GIFs
- Illustrations and graphic design
- Typography
- Graphs and charts
- Screenshots
How does visual communication work?
Visual communication plays an important role in advertising, design, marketing, art, film and digital media. Through visual communication, you can appeal to emotions, convey complex ideas and make information more accessible and understandable to the target audience.
Elements such as layout, contrast, proportion and use of space are all important aspects of visual communication. It's also about understanding how people interpret and respond to visuals in order to create effective and engaging messages.