What is a design?
Design comes from Latin and means "to produce" or "depict". The term is international and is based on creating something, either a product or a service. Let's explore the term further!
Design plays a central role in craftsmanship, clothing design, furniture design and industrial design. In the field of digital marketing, we often talk about interaction design, service design and graphic design. Regardless of whether we're talking about furniture design or service design, the purpose is the same. Good design is characterized by a close relationship between form and function.
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Key elements in design
To ensure a successful design and a clear visual identity, there are several factors that play an important role. Of course, what is considered important will vary depending on the design in question. However, there are some general points, and they are:
- Form and function: Whatever you create, it needs to be visually appealing but also functional.
- Ease of use: The design should provide a good user experience. How users interact with the product or service is crucial.
- Color: Colors affect our emotions, which is why well-chosen colors can play an important role when it comes to users' approach to the design.
- Typography: If the product or service contains text, the choice of text will be important. The text must be legible and it must fit the purpose of the design. Typography helps to give a professional expression.
- Simplicity: Keep it simple, because simple is often the best. If it becomes too complex, the design may not be as functional.
What does a designer do?
A designer works to create visually appealing and functional solutions for various purposes. The designer works closely with the customer and focuses on user-friendliness in order to meet user needs. This involves everything from developing concepts, prototyping, assessing different color schemes, typography and testing.