What is a logo?
A logo is a small graphic symbol that represents your company or brand. The logo is used to help you recognize your brand and the products or services your company offers. The logo may contain an image, figure, text or a combination of both.
What does the logo mean?
The word "logo" comes from the Greek word "logos" which means word, speech or reason. Today, logos are used to represent different brands and act as a visual identity.
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What makes a good logo?
What characterizes a good logo is that it is easy to remember or easy to recognize, and that it communicates the purpose of the company. For a logo to be considered good, it's important that it doesn't have an abundance of different colors and elements. This can be chaotic and counterproductive. It's often the case that simple is often the best, and this also applies when it comes to designing a good logo.