New logo for your business? We help you with 5 great tips!

How to create a logo for your business?

The purpose of a logo is to reflect the brand's identity. What defines a good business logo is that it's simple, memorable and timeless. Pepsi Max, Adidas and Spotify are all logos you probably instantly memorize right now. What they have in common is that they have a good visual identity that represents their brand well.

1. Define your brand identity
   Before you get started, it's important that you have a good understanding of your company's core values and target group. It's also important to think about how you want your customers to perceive your company. Take out a pen and paper and write down the most important values for your company. This will help you when you're working on the elements that can make up your logo.
   
2. Be aware of colors and typography
   • According to research, colors have a lot to do with the logo because colors affect our emotions and actions. That's why it's important to choose colors that match the identity of the company and the target group you want to reach. Avoid using too many colors, as it can be perceived as cluttered, but stick to 2-3 colors.
     
   • Typography is about making the content of the logo visually appealing and easy to read. It deals with text, typeface, font, size and how the elements are placed in relation to each other. Simple is often best, and that's also true in logo design. Too many elements can result in people not getting it and making it difficult to understand. Find a font that's easy to read and spend time on the process of placing the elements next to each other. It helps to create a visual and appealing logo.
     
3. A simple logo works best
   Consider that your company logo will potentially be used in different contexts. A simple and minimalistic logo with a small selection of colors will often be more effective than a logo with a lot of details. The benefits of a simple logo are that:
   
   • Fewer details make the logo easier to remember
   • It works better in different sizes, which can be nice on different surfaces
   • The logo looks professional and can be more timeless, which works well over time
     
4. A logo should be adapted to different surfaces
   A logo should be designed to work on different surfaces and different screen sizes. It can therefore be an idea to design it in different versions and cut-outs because then you have a logo for the website, social media and, for example, a business card. If you have a logo with several small details, they will disappear if the logo becomes smaller. By having a responsive design, you ensure that your logo works in all channels and is easily recognizable regardless of where it appears.
   
   Read more: Good design creates results!
   
   
5. Get help from experts to design your company logo
   Creating a good logo may seem simple at first glance, but it requires good insight, careful planning and good preparation. Investing in a professional company logo rather than creating one yourself has several advantages, and that's that:
   
   
   • You get expert help from someone who works with this on a daily basis.
   • You can focus on other tasks.
   • It's time-efficient.
   • Designers can come up with ideas and concepts you might not have come up with yourself.
   • Professional designers can create logos that work well on different surfaces.

At Fjellvann, we're happy to help you create a logo that represents your company. With expertise in branding, we know what we're doing, and you're in safe hands with us.