What is brand identity?
Brand identity is all about the visual expression of a brand. But what does it mean and why should businesses prioritize it?
The brand identity should create a unique impression that distinguishes it from its competitors, while making it easily recognizable to consumers. It's not just about the visual elements such as name, logo, colors, typography, imagery. It's also about tone of voice, values and personality. The sum of this should create trust and loyalty for customers.
Read more: Good design creates results!
What are the three functions of brand identity?
Brand identity has three primary functions that should contribute to a successful brand, and they are:
- Recognition: By focusing on visual elements such as colors, typography and logo, it helps consumers recognize the brand quickly. It creates a clear association with the brand.
- Differentiation: A good brand clearly stands out from the competition. By positioning itself well in the market, referring to clear values and characteristics. This can help to make the brand easier to remember. In addition, it makes the brand more attractive, which will be of high value in a competitive market.
- Trust and loyalty: In order to build trust and loyalty among their customers, it is important that the brand identity builds an emotional connection with consumers.
What is the importance of brand identity?
Brand identity should help build a relationship between the customer and the brand, which is why it will be of great importance to the company. A strong brand identity is essential for the customer to recognize you, to stand out and to build loyalty and trust with customers.
New brand identity
Do you need help with your company's brand identity? At Fjellvann, we are happy to help you explore the possibilities!