What is a brand?
Think of a brand as a unique signature for your company, products or services. It's your own special identifier in the market.
The definition of a trademark is a name, logo or other characteristic that allows others to recognize your brand. You can use this to distinguish you and your goods from other competitors in the market. Trademark often refers to the legal protection of a characteristic that identifies your company. This protection gives rights holders a unique right to use the trademark, and will then have trademark rights within the commercial context.
Trademark vs brand
The difference between a trademark and a brand is the way they are viewed. A trademark refers more to the legal right you have to your own brand, where trademark law gives the owner an exclusive right to use and protect their brand. On the other hand, branding focuses more on the feelings and associations customers have towards your products or services, which will create an affinity between your business and your customers.
Summary
In short, a trademark is the hallmark of your business, which is protected legally and will differentiate you from others in the marketplace.