Technical term

What is sitemap?

Have you ever wondered how search engines like Google navigate through your website and find all the important pages? That's where a sitemap (or xml sitemap as it's also called) comes in! Think of it as a mapping of your website that helps search engines find their way around. Let's take a closer look at what a sitemap is and why it's useful for your website.

What is a Sitemap?
A sitemap is simply a list of all the pages on your website, presented in an organized way. It acts as a guide for search engines, making it easier for them to index your website. Sitemaps contain important details such as the frequency of updates on each page and what relationships they have with each other.

Why is it Useful?
Think of a sitemap as a roadmap for search engines. By giving them this guidance, you increase the chance of your website being indexed thoroughly and accurately. This means that when someone searches for something related to your content, the search engine will be able to display the right pages in response. Without a sitemap, some of your pages may be overlooked or not considered as important by the search engines (even though they really are).

Example of a Sitemap:
Let's say you run an online store that sells sports equipment. Then your sitemap could include main categories like "Football equipment," "Fitness clothing," and "Outdoor activities." Under each category, you list all the subcategories and individual product pages. This is often called sitemap design. For example, it might look like this:

Football equipment
- Footballs
- Football shoes
- Protective equipment

Workout clothes
- Training pants
- Sports bras
- Training shirts

Outdoor activities
- Tent
- Hiking equipment
- Bicycles

Designing an effective sitemap is as important as having one in the first place. This organized overview makes it easy for search engines to find and index all your products and pages, which in turn improves your chances of ranking higher in search results.

So, in a nutshell: A sitemap is like a navigation map for search engines, and it's a vital component in ensuring your website is found and rated by search engines in the best possible way.

Some of the customers we've worked with

Nor Omega
Maria Mena
Wavemaker
Norwegian Public Roads Administration
Entra
Amfi
Safedrive
Telenor Arena
Lifeline Care
Flogas
Eldorado E-sport
Nor Omega
Maria Mena
Wavemaker
Norwegian Public Roads Administration
Entra
Amfi
Safedrive
Telenor Arena
Lifeline Care
Flogas
Eldorado E-sport