Technical term

What is meta data?

If you've ever wondered how the internet knows "what's what", you may have come across the word: metadata.

So, what is metadata? Think of it as little notes attached to digital files. These notes contain important information about the file - things like when it was created, what type of file it is, and maybe even who created it. Just like the back cover of a book, metadata gives us a sneak peek at what's hiding in the file, without actually opening it.

Let's say you upload an image online. Then it's not just the image that is uploaded, but also the metadata about the image. It can include data about when the photo was taken, what camera model was used, and even where the photo was taken. This not only helps you organize your photos, but it also gives search engines and platforms like Facebook and Instagram an idea of what's in the photo so they can show it to the right people.

To put this into perspective, imagine searching for images of sunsets online. Without metadata, the search engine would have a hard time finding them. But thanks to the metadata that comes with each image, the search engine can find and show you exactly the images you're looking for - even if they were taken in different places and at different times by different people.

So next time you're wondering how the internet manages to organize, search and display the right content - remember that it's metadata that holds it all together. A small but important helper working behind the scenes.

Some of the customers we've worked with

Nor Omega
Maria Mena
Wavemaker
Norwegian Public Roads Administration
Entra
Amfi
Safedrive
Telenor Arena
Lifeline Care
Flogas
Eldorado E-sport
Nor Omega
Maria Mena
Wavemaker
Norwegian Public Roads Administration
Entra
Amfi
Safedrive
Telenor Arena
Lifeline Care
Flogas
Eldorado E-sport