Therefore, you should start with the content first.
You may have heard that people make a decision in less than three seconds? That also applies to websites . Therefore, the most important content must be both visible and immediately understandable. Here is an overview of what you should include, and why it is important:
- A clear message
- User-friendly menu and navigation
- Content that makes sense to the target audience
This is the foundation of a good website. Without a clear message, easy navigation, and relevant content, users will quickly drop off, and neither fancy design nor pretty colors will help.
Still not sure where to start? A web designer can help you get it done, see how here: Why you should use a web designer.
What should the website contain? Here is the checklist:
Message and user experience are important, but what type of content do you need to have in place? Here are some points you simply cannot avoid:
- Clear description of what you offer
Describe what you offer and who it is for, clearly and concisely. This should be on the front page, and preferably within the first few sentences. - About us page
People need to know who they are dealing with. Tell us a little about who you are, what you stand for and why you do what you do. It builds trust and credibility. - Contact information (preferably in several places)
This works, of course, but many make it difficult to find contact information. Put it in the menu, in the footer and preferably as a call to action (CTA) on relevant pages. - Services and products explained in a simple way
No one wants to read long, technical descriptions. Be specific, show what you offer, and feel free to use images or icons to make it visual.
Not sure what it costs to have a good website created? Here we have compiled everything you need to know about what a website actually costs . - Call to action (CTA)
What do you want the user to do? Do you want them to contact you, order something or maybe download something? Then it needs to be clear. Examples of short and explanatory CTAs are: “order now”, “contact us”, “get a quote”.
Are you going to create a new website? Then you should start here: Here are 10 points that are important for you to think about before you get started .
What makes a good website? It starts with good content
A good website is not just about information, it's also about how you present it. Take IKEA, for example. Their website is clean, inspiring and easy to use. You can quickly find what you need, whether it's products, prices or opening hours. It's not just about design, it's about building great user experiences.
So, what kind of content makes a website good in practice?
- Inspiring images and clear visual style
- Icons to help you quickly understand the content
- Calls to actions (CTAs) that guide the user further, such as “Get a quote” or “Contact us”
Want to see what this looks like in practice? Check out some of the websites we've created for our customers here .
The technical content you shouldn't skip
There's more to a good website than pretty colors and images. HTML, CSS, and JavaScript are the building blocks that make everything work – from the structure of the content to how the page looks and behaves. You don't need to know how to code yourself, but a little insight makes it much easier to make good choices and ask the right questions.
Want to know more about the technical side? Here you can read more about the difference between HTML, CSS and Javascript .
Content is important, but what good is it if no one finds it?
Even the best website in the world is worthless if no one sees it. That's why search engine optimization (SEO) should be part of the plan. Structure, content, and technical setup must work together so that Google actually understands what you offer.
Small steps that can have a big impact:
- Fast website loading
- Mobile-friendly design
- Good meta titles
Want to know how we build websites that are both user-friendly and visible in search? See how we work with website development here .
Ready to take the next step?
When structure, content, function and visibility work together, you create a website that actually does the job of engaging, informing and converting. Do you want a website that both looks good and delivers results? Contact us at Fjellvann and we'll help you get started!